Rethika is an Indian film actress with an engineering background. Later, pursued MBA in media studies from City & Guilds of London, Dubai. Her working experience in various fields like banking, telecom, marketing, and advertising companies for over 10 years in Dubai, India & US and her extensive travel has inspired her to take up marketing and PR to start her own company “Icebreakers”.
After the pandemic in 2020, the whole game and strategy of marketing have changed due to the obvious rise in demand for innovative and newer ideas. Brands have downsized their business and marketing financial outflows. Having great experience in embracing changes, Icebreakers enables our clients to accomplish their goals of successfully connecting with the audience, keeping in mind the present lifestyle mindset and changing behavior.